FT Contemporary
2022-2023Graphic Design, Brand Identity, Campaign
FT Contemporary, which is also called FT, is a contemporary art platform online for all art students around the world. FT owns more than 1,000 artists from nearly 30 art majors to discuss artworks and developments in a daily base. Meanwhile, FT publishes a piece of their artworks a day, and helps the artists to achieve the sale of their work with business connections. FT continues to have creative activities, including themed paintings and collaborating creations, and NFT publish.
For the initial launch of FT Contemporary in 2022, we developed a global media digital campaign centered on three strategic pillars: culture, young generation, and communication. Our creative approach included a diverse range of assets, from logo, Lo-Fi content to high-fidelity content—where we crafted platform-native assets tailored to each format, using native typography and layouts to highlight brand identity.
For the initial launch of FT Contemporary in 2022, we developed a global media digital campaign centered on three strategic pillars: culture, young generation, and communication. Our creative approach included a diverse range of assets, from logo, Lo-Fi content to high-fidelity content—where we crafted platform-native assets tailored to each format, using native typography and layouts to highlight brand identity.